Going through pg. 10 of Lifestyle Selling made perfect sense. Selling is really simple:
1. Fine Tune your Niche Market
2. Identify Your Client’s Level of Interest
3. Use the Nine Methods of Inspiration
However it’s one of those things in life, that for some is simple but not easy.
And for many-to master the mundane, it’s very boring to do day in and day out.
In my telemarketer days, I was just stuck on step 2 and step 3. My boss or marketing manager was the one deciding who to call or who was the ideal prospect in step 1. They were the ones that picked who to sell to. Sometimes it was “everyone’s your niche. Call from this phone book or knock on all these doors in this neighborhood.” Or joining some network marketing companies the niche would be “who are the closest 5 people you know?”
But that never worked for me. Here I had some generic product, and I was asking people to stop buying whatever they usually used to buy from me, a product that was supposed to do more, better, faster, and sometimes for less/same price but many times for more money.
And I always found, that even though I was using pre-made scripts from a company, with pre-made rebuttals to objections from whomever I was paid (or not paid if I was working on commission) to call, they were usually useless because I was selling to people that had no interest in buying my type of product or service.
Basically, I was always selling to the wrong crowd of people!
I was using every rebuttal and every persuasion technique until I was blue in the face to try and sell something to someone that didn’t want to buy from me. All this frustration because I was paid to sell to the wrong niche. But hey, I was getting paid to test this niche by marketing manager or boss.
When you get control of who you can to sell to, the types of clients you want, the people you want to serve and whom also have a need for your service, things become much more easier and stress free.
